Creator Profile

About Me

Hi! I’m Hadhirah Azhar, a micro-influencer who began my journey as a KOL/KOC in mid-2023. Since then, I’ve had the opportunity to collaborate with over 30 brands and 10 marketing agencies, mainly focusing on product reviews in beauty, lifestyle, and wellness. In 2024, I expanded into travel vlogging, and several of my videos—especially those related to travel and education—went viral. This helped me grow my audience organically, thanks to consistent content and a soft-selling approach that builds real trust with viewers.

I’ve proudly served as a Wardah Youth Ambassador, a Glad2Glow Student Ambassador, and have been actively involved in affiliate programs promoting Korean skincare, cosmetics, body care, and hair care products. My content is always based on honest reviews. I avoid overclaiming or hard selling because I believe authenticity is key to building long-term connections with my audience. Most of my videos feature my own face and voiceovers, and I always strive to deliver high-quality, engaging content that aligns with each brand’s message.