Why Influencer Marketing?
IT IS SOCIAL
Consumers are spending more and more time on social media compared to traditional media, does your marketing effort follow suit?
IT IS NATIVE
Consumers are getting smarter and sometimes tired of paid ads, brands should create conversations with them, not talk at them.
IT IS TARGETABLE
Influencers marketing can be very topic or interest focused and performance is trackable too, engaging the right influencers is the key.
IT IS ARBITRAGE
Compared to other medium which could be saturated by now, influencer marketing can still offer plenty of opportunities for brands.
SEARCH & DISCOVER
With proper data tagging and categorization, BigCast is a public directory for brands to easily search and discover creators.
EXPERTISE & SKILLS
On BigCast, brands are able to search and filter creators by expertise (e.g. Beauty, Travel) and skills (e.g. acting, voice-over talents).
MICRO TO MACRO
From micro, mid-tier, to macro-influencers, a wide range of creators are available on BigCast to fit the brand’s campaign objective.
While platforms like TikTok offer their own marketplaces, BigCast is a one-stop creators directory not limited to a certain platform.