Social Media Landscape in Malaysia
Before we go into influencer marketing, let’s first understand the landscape of social media here. Malaysians are heavy social media users, with Facebook, YouTube, and Instagram the most popular social media platforms here:
- Facebook – 23M users
- YouTube – 20M users
- Instagram – 11M users
- LinkedIn – 4.4M users
- TikTok- 4M users
The figure above is captured back in 2018 so the total users for each platform must have grown by now!
Aside from LinkedIn which is more skewed towards a head-hunting, job-hunting platform for working professionals, it is crucial for brands to tap on Facebook, YouTube, Instagram, and TikTok platforms.
Social media influencers or creators are definitely one of the important digital marketing strategies for brands to consider together with your digital advertising and social media initiatives.