Social Media Landscape in Malaysia

Before we go into influencer marketing, let’s first understand the landscape of social media here. Malaysians are heavy social media users, with Facebook, YouTube, and Instagram the most popular social media platforms here:

  1. Facebook – 23M users
  2. YouTube – 20M users
  3. Instagram – 11M users
  4. LinkedIn – 4.4M users
  5. TikTok- 4M users

The figure above is captured back in 2018 so the total users for each platform must have grown by now!

Aside from LinkedIn which is more skewed towards a head-hunting, job-hunting platform for working professionals, it is crucial for brands to tap on Facebook, YouTube, Instagram, and TikTok platforms.

Social media influencers or creators are definitely one of the important digital marketing strategies for brands to consider together with your digital advertising and social media initiatives.

Why Influencer Marketing?

IT IS SOCIAL

Consumers are spending more and more time on social media compared to traditional media, does your marketing effort follow suit?

IT IS NATIVE

Consumers are getting smarter and sometimes tired of paid ads, brands should create conversations with them, not talk at them.

IT IS TARGETABLE

Influencers marketing can be very topic or interest focused and performance is trackable too, engaging the right influencers is the key.

IT IS ARBITRAGE

Compared to other medium which could be saturated by now, influencer marketing can still offer plenty of opportunities for brands.

BigCast is the influencer marketing platform, connecting brands with creators in Malaysia.

Why BigCast?

SEARCH & DISCOVER

With proper data tagging and categorization, BigCast is a public directory for brands to easily search and discover creators.

EXPERTISE & SKILLS

On BigCast, brands are able to search and filter creators by expertise (e.g. Beauty, Travel) and skills (e.g. acting, voice-over talents).

MICRO TO MACRO

From micro, mid-tier, to macro-influencers, a wide range of creators are available on BigCast to fit the brand’s campaign objective.

CROSS PLATFORMS

While platforms like TikTok offer their own marketplaces, BigCast is a one-stop creators directory not limited to a certain platform.

For Brands

For Influencers

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