Creator Requirements

Campaign Brief

Riegen Dealer Store Visit Campaign Brief

Objective
Promote Riegen products through authentic, on-site store visits, generating engaging social media content to increase awareness and drive customer traffic to our authorised dealers.

Target Creators

• TikTok / XiaoHongShu (Little Red Book) creators
• Preference for lifestyle, home, or tech content
• Location-based (near specific dealer stores) – including KL, Selangor, Negeri Sembilan, Penang, Melaka, Johor Bahru, Melaka, Perak, Sabah
• Platform: TikTok or XiaoHongShu
• Content Type: 10 Photos / Short video (30–60s)
• Content Guidelines:Feature Riegen products on display (highlight key functions such as Smart Temp, ActivSafe, Memory Mode for water heaters; Wi-Fi & LED features for ceiling fans).
• Share personal impressions or quick review.